TradeFix: Social Media & Meta Advertising Case Study
121 leads in one month. Lower advertising costs. Increased footfall.
Helping TradeFix Grow Through Social Media & Meta Advertising
TradeFix is an independent building merchants based in Burton-on-Trent, Staffordshire, supplying roofing products, windows, doors and building plastics to trade professionals and homeowners.
We partnered with TradeFix to strengthen its online presence, increase brand awareness and generate more enquiries through Facebook and Instagram marketing.
Our approach combines engaging organic social media content with targeted Meta advertising campaigns to reach local customers and encourage them to visit the business.
The Challenge: Reaching More Local Customers
TradeFix wanted to raise awareness of its extensive product range, attract more trade professionals and homeowners, and increase enquiries and visits to its Burton-on-Trent premises.
With a competitive local market, it was important to communicate what makes TradeFix different: knowledgeable staff with trade experience, competitive pricing and a wide range of products available locally.
The challenge was to create a consistent social media presence while generating measurable results through paid advertising.
Our Approach: Social Media Management & Lead Generation
We developed a combined organic and paid social media strategy designed to build brand awareness and attract potential customers.
Organic Social Media Management
We created and managed regular Facebook and Instagram content, showcasing TradeFix's products, team, customer relationships and behind-the-scenes activity.
By combining informative product posts with more engaging, personality-led content, we helped communicate the expertise and approachable nature of the business.
Facebook & Instagram Advertising
Alongside organic content, we developed targeted Meta advertising campaigns to generate enquiries from two key audiences:
Trade professionals: Roofers, builders and installers looking for reliable local building supplies.
Homeowners: Customers interested in windows, doors, roofing and home improvement products.
We continually monitored campaign performance, tested creative approaches and refined the advertising to improve lead quality and reduce acquisition costs.
Social Media & Meta Advertising Case Study Results
In September 2026, TradeFix's Meta advertising campaigns generated:
121 leads from trade professionals and homeowners
78 trade leads at an average cost of £4.08 per lead
43 homeowner leads at an average cost of £8.41 per lead
50% reduction in cost per trade lead compared with August
Trade advertising click-through rate increased from 1.21% to 1.81%
These results demonstrate how ongoing campaign optimisation helped improve advertising efficiency while generating a consistent flow of local enquiries.
The Impact: More Enquiries, Greater Visibility & Increased Footfall
By combining consistent organic social media activity with targeted advertising, we've helped TradeFix strengthen its brand presence and connect with more customers across Burton-on-Trent and the surrounding areas.
Over the past six months, TradeFix has also reported increased footfall, alongside growing awareness of its products and services.
Our ongoing work continues to focus on generating enquiries, promoting key product ranges and positioning TradeFix as a trusted local supplier for trade professionals and homeowners.
Looking for Social Media Management or Meta Advertising in Burton-on-Trent?
I help businesses across Burton-on-Trent, Staffordshire and Derbyshire build stronger brands, reach local customers and generate enquiries through social media and Meta advertising.
From content creation and campaign management to lead generation and ongoing optimisation, I provide practical marketing support focused on helping your business grow.
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