Strategic Marketing Case Study: Innes England: Seven Years of Strategic Marketing & Brand Development
Long-term marketing support. Stronger brands. Better collaboration.
Supporting One of the Midlands' Leading Commercial Property Consultancies
This strategic marketing case study explores how we've supported Innes England, one of the Midlands' leading commercial property consultancies, with brand development, internal communications, events and ongoing marketing support.
For approximately seven years, we've worked alongside their teams across Nottingham, Derby, Leicester and Birmingham, helping strengthen brand visibility, encourage collaboration and support long-term business growth.
Working as an extension of their business, we've helped develop and deliver marketing initiatives that bring together their people, services and regional offices.
The Challenge: Bringing Teams, Services and Marketing Together
With five specialist departments operating across four regional offices, Innes England needed a consistent approach to marketing that reflected the strength of the overall business while recognising the expertise of individual teams.
There was also an opportunity to strengthen internal collaboration, encourage cross-department referrals and communicate the full range of services available to clients.
The challenge was to create a joined-up marketing strategy that supported both the brand and the people behind it.
Our Approach: Strategic Marketing & Brand Development
Over the years, we've delivered a wide range of marketing activity, combining strategic planning with creative execution.
Brand Strategy & Identity
As part of a wider brand strategy review, we developed individual logos and colour identities for five specialist departments.
This gave each department a distinct identity while maintaining consistency with the wider Innes England brand.
Internal Communications & Employee Engagement
We developed the employee value proposition "United We Do More", designed to encourage collaboration, knowledge-sharing and cross-department opportunities.
The initiative has become part of the company's culture, regularly featuring in internal communications, team meetings and company away days.
We also produce quarterly internal newsletters to keep teams informed, connected and engaged.
Events & Experiential Marketing
For the past six years, we've supported the planning, promotion and delivery of Market Insite, Innes England's flagship commercial property event series.
Held across the Midlands, the events bring together property professionals, businesses and industry experts to share market insights and build relationships.
Digital Marketing & Communications
Our ongoing support also includes:
Social media management and content creation
Website development and SEO support
Marketing campaigns and communications
Brand consistency across regional offices
Long-term marketing planning and delivery
Strategic Marketing Case Study Results: Supporting Long-Term Business Growth
Our partnership has contributed to a stronger, more connected brand and supported Innes England through continued business growth.
Key outcomes include:
30% year-on-year revenue growth reported by the business
Revenue targets consistently exceeded
500+ registrations for their Market Insite event
Stronger collaboration and cross-referral opportunities between departments
Improved internal communications and employee engagement
Consistent brand identity across four offices and five departments
Enhanced digital visibility through ongoing marketing and SEO activity
While business growth reflects the contribution of the wider Innes England team, our marketing support has helped strengthen the brand, connect departments and communicate its expertise across the Midlands.
The Impact: More Than Marketing
One of the most rewarding aspects of our work with Innes England has been seeing how marketing can influence more than external communications.
By understanding the people, departments and wider business objectives, we've helped create initiatives that bring teams together and strengthen how the business presents itself to clients.
From the development of "United We Do More" to the continued success of Market Insite, our work demonstrates the value of consistent, long-term marketing support.
Looking for Strategic Marketing Support for Your Business?
Through Sallara Marketing, we work as an extension of your team, providing strategic thinking, creative expertise and hands-on marketing delivery.
Whether you need brand development, events, digital marketing or ongoing support, we can help bring your marketing together and make it work harder for your business.
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