People these days buy brands, not products and services. People seem less bothered about the features and benefits but more around the quality and value they are getting. Giving your business a personality is more important than ever to help you stand out from your competitors. Not only that people like to buy from people! It is this that is really going to help you be different from everyone else whilst building a strong relationship with your audience and gaining their trust. So ensure you add personality consistently to the way you communicate to your audience - this can be portrayed within your content, your design (colour schemes) and also your behaviour when dealing with customers. Bring a bit of you to your business - don't hide away as more people are likely to listen and resonate with you as apposed to just a logo!
